日本威士忌,杜松子酒和伏特加酒的消费在美国激增

日本威士忌,杜松子酒和伏特加酒的消费在美国激增

日本威士忌在美国的受欢迎程度正在飙升。 2010年,美国从日本进口了价值约100万美元的威士忌。

到2019年,这一数字升至5000万美元。

这种趋势似乎不会很快停止。

从现在开始的十年后,日本可能会与英国,爱尔兰和加拿大竞争,向美国提供最受欢迎的烈酒。

好久不见了 日本人酿造威士忌已经近一个世纪了。

A representative from Suntory told Quartz they believed the increase was a result of two important events.

In 2013, Suntory acquired Beam Inc., the owner of popular whiskey brands Jim Beam and Maker’s Mark, for $16 billion.

The acquisition expanded Suntory’s distribution network globally, making it easier to meet the US market’s demands.

Then in 2014, Suntory’s Yamazaki Sherry Cask was named the best whiskey in the world by influential whiskey reviewer Jim Murray.

It was the first time Murray recognized a Japanese whiskey, and Suntory believes this gained the world’s attention and boosted overseas demand.

Japan’s whiskey exports

have risen across the globe. Not including those to the US, worldwide they surged from $50 million in 2014 to $130 million in 2019, according to data from the International Trade Centre.

Quartz

https://qz.com/1804467/japanese-whiskey-gin-and-vodka-consumption-exploding-in-us/