美國車：它們真的會在日本暢銷嗎？
-日本將實施“汽車安全標準簡化”
-《消費者報告》對美國汽車及可靠性的排名
摘自《Record China》的一篇文章。
Taiwan media, China Times News Network:
On the 27th, an article titled “Will American cars really sell?” was published about Japan opening its automobile market to the United States.
US-Japan trade agreement concluded:
The Japan-US trade agreement concluded on July 22 promised that “Japan will accept automobile products from the United States.”
1. On the other hand, overseas media has expressed a cold view.
2. American cars are too big for Japan, unreliable, and have poor fuel efficiency.
Minister of Economic Revitalization: Akimasa Akazawa:
Japan has agreed to “exempt cars imported from the United States from additional safety tests.”
1. The certification procedures for American-made cars in Japan’s traffic environment will be simplified.
2. During the Japan-US talks, the idea of utilizing Toyota’s sales network also emerged.
US Consumer Reports:
Announced this year’s rankings of automobile reliability.
1. Japanese brands: Subaru, Lexus, Toyota, Honda, etc. occupied the top spots.
2. US brands: Jeep, GMC, Cadillac, Rivian, etc. monopolized the lower spots.
US cars: Unpopular, so sales expansion is a challenge.
Summary from Bloomberg article.
US President Trump:
Reported the conclusion of the Japan-US tariff negotiations in a social media post.
1. The Japanese government will “simplify automobile safety standards.”
2. The government will also consider utilizing Toyota’s sales network and other channels to sell US cars in Japan.
US-Japan trade friction: 1980s-1990s:
For many years, the US has tried to enter the Japanese market, but sales have been very low.
1. Last year, Japan exported 1.4 million cars to the US.
2. Meanwhile, the US exported 16,000 cars to Japan.
US cars are unpopular in the Japanese market:
There are countless reasons why US cars are unpopular in the Japanese market.
1. They have poor fuel economy and are large, making them unsuitable for Japan’s narrow roads.
2. Japanese consumers still tend to prefer German cars.
Bloomberg Intelligence: Tatsuo Yoshida analyst:
US cars have failed to sell in Japan many times in the past.
1. In 1996, GM sold the Chevrolet Cavalier under the Toyota brand, but it was a failure.
2. Around the same time, GM sold the Saturn in the Japanese market, but withdrew from the market after a short time.
3. Toyota re-imported the North American sedan Camry, but sales did not increase due to the large body.
Utilizing Toyota’s sales network:
The company’s Chief Technology Officer (CTO), Hiroki Nakajima, mentioned this possibility in an interview in June.
1. Currently, there are only 163 sales bases for U.S. manufacturers in Japan.
2. Nakajima said Toyota has more than 4,000 stores.