French Luxury Giant LVMH Moves North American Media Business From Havas to Dentsu
LVMH, the Paris-based conglomerate that includes several top fashion, beverage and cosmetics brands, has awarded its North American media account to Dentsu Aegis Network (DAN) after a competitive review that launched in April.
Multiple parties confirmed today that Havas lost the business to a DAN entity consisting of teams from Carat and other agencies
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