🍀Investing in US start-up Boxed to accelerate Aeon’s “digital shift”
Aeon Co., Ltd. (Head Office: Chiba Prefecture; Group CEO, President: Motoya OKADA; hereinafter,
“Aeon”) will invest in Boxed.
Mr.Gabriel Naouri, Senior Advisor to the CEO of Aeon Group and CEO of Figana Corp, declared :
“This strategic investment underlines the strong commitment of Aeon to allocate a higher portion of its
ressources to its digital transformation. With its unique technology and know-how, Boxed.com will allow
Aeon to better serve its customers through its omnichannel strategy”
In December 2017, Aeon announced its Group-wide Medium-term Management Policy leading up to
2020. Under the policy, as part of its group strategy, Aeon hammered out its strategies to speed up its
“digital shift,” namely, increasing its focus on the digital market, as well as allocating a higher proportion
of its investment to IT, digital and logistics resources.
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