KFC is the most popular fast food restaurant in China

By Brand, Food

KFC is the most popular fast food restaurant in China

•KFC is the most popular fast-food chain in China— it made nearly $5 billion in 2017.

• One of the first American fast-food chains to open in China, KFC quickly established dominance over China’s emerging fast-food market.

• KFC appeals to Chinese consumers by adapting its menu to local tastes. It offers everything from congee (rice porridge) to egg tarts.

• While Americans may associate KFC with being cheap fast-food, in China the brand is perceived as high quality.

Business Insider

https://www.businessinsider.com/kfc-most-popular-fast-food-restaurant-china-2018-12?utm_source=feedly&utm_medium=referral

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