US apparel: VFC relocates Hong Kong headquarters: Vans, The North Face, Timberland
Hong Kong
January 19, 2021
VF Corporation:
VF Corporation, which develops famous brands such as US apparel, “Vans”, “The North Face” and “Timberland”
January 11th
Hong Kong Brand Operations Center to Shanghai
Supply chain hub to Singapore
Announced that it will move.
In addition, a new service center will be established in Kuala Lumpur, Malaysia, to handle back office operations.
Both will be implemented over a period of one to one and a half years from April 2021.
Purpose of relocation:
The company
Moved Brand Operations Center to Shanghai.
It will be possible to strengthen the understanding of trends among Chinese consumers.
The relocation of the supply chain hub to Singapore will enable the integration of global supply chain networks with Europe and the United States.
Hong Kong Business:
Currently in Hong Kong
“Vans” 22 stores,
“The North Face” 15 stores,
21 “Timberland” stores,
4 “Dickies” stores
(Survey by JETRO, including directly managed stores and retailers)
Etc. are being developed.
Asia headquarters functions are distributed to each country.
Only the function as a retail base will remain in Hong Kong.
–JETRO
https://www.jetro.go.jp/biznews/2021/01/b2229afed8a678b7.html
VF Corporation Announces Regional Transformation Plan to Enable Long-term Growth in Asia :
DENVER & SHANGHAI–(BUSINESS WIRE)– VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories,
today announced a transformation plan for its Asia Pacific operations focused on evolving the region’s organizational design and footprint, and building new capabilities to accelerate growth for its brands.
As part of its transformation initiative, VF will move the center of its brand operations from Hong Kong to Shanghai where the company currently employs approximately 900 office and retail associates.
VF’s Asia Product Supply Hub, which serves as the base of operations for its global supply chain in the region,
will also move from Hong Kong and relocate to Singapore.
VF Corporation (VFC)
https://www.vfc.com/news/press-release/1744/vf-corporation-announces-regional-transformation-plan-to
VF Corporation (VFC)
About VF Corporation
Founded in 1899, VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®.
Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet.
We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good.
For more information, please visit vfc.com.