美国服装：VFC搬迁香港总部：Vans，The North Face，Timberland
香港
2021年1月19日
VF公司：
VF Corporation，开发美国服装，“ Vans”，“ The North Face”和“ Timberland”等著名品牌
1月11日
香港品牌营运中心至上海
通往新加坡的供应链枢纽
宣布它将移动。
此外，还将在马来西亚吉隆坡建立一个新的服务中心，以处理后台办公业务。
两者都将在2021年4月之后的一年到一年半的时间内实施。
搬迁目的：
公司
将品牌运营中心移至上海。
有可能加深中国消费者对趋势的了解。
供应链枢纽搬迁至新加坡将使全球供应链网络与欧洲和美国整合。
香港业务：
目前在香港
Vans 22家商店
“ The North Face” 15家商店，
“ Timberland” 21家商店，
“ Dickies” 4家商店
（由JETRO进行的调查，包括直接管理的商店和零售商）
等正在开发中。
亚洲总部的职能分布到每个国家。
只有作为零售基地的职能将保留在香港。
-杰特罗
https://www.jetro.go.jp/biznews/2021/01/b2229afed8a678b7.html
VF Corporation Announces Regional Transformation Plan to Enable Long-term Growth in Asia :
DENVER & SHANGHAI–(BUSINESS WIRE)– VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories,
today announced a transformation plan for its Asia Pacific operations focused on evolving the region’s organizational design and footprint, and building new capabilities to accelerate growth for its brands.
As part of its transformation initiative, VF will move the center of its brand operations from Hong Kong to Shanghai where the company currently employs approximately 900 office and retail associates.
VF’s Asia Product Supply Hub, which serves as the base of operations for its global supply chain in the region,
will also move from Hong Kong and relocate to Singapore.
VF Corporation (VFC)
https://www.vfc.com/news/press-release/1744/vf-corporation-announces-regional-transformation-plan-to
VF Corporation (VFC)
About VF Corporation
Founded in 1899, VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®.
Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet.
We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good.
For more information, please visit vfc.com.