McDonald’s acquires artificial intelligence startup Dynamic Yield

McDonald’s acquires artificial intelligence startup Dynamic Yield

McDonald’s is acquiring artificial-intelligence startup Dynamic Yield in a $300 million deal.

With the new tech, McDonald’s drive-thru menus will update instantaneously based on factors such as the time of day, weather, and customers’ current selections.

Chains such as McDonald’s, Burger King, and Starbucks are working to better personalize the restaurant experience to convince customers to spend more.

Business Insider

https://www.businessinsider.com/mcdonalds-acquires-artificial-intelligence-startup-dynamic-yield-2019-3?utm_source=feedly&utm_medium=referral

McDonald’s will use AI to automatically tweak drive-thru menus

https://www.engadget.com/2019/03/26/mcdonalds-ai-drive-thru-machine-learning-dynamic-yield/

You want AIs with that? McDonald’s buys into machine learning – BBC News

https://www.bbc.com/news/business-47722259