Japan anime movies: the secret to blockbuster hits!
-The answer is “expressions that are close to emotions”-
Chinese media ‘evening news’:
Japan anime films are making rapid progress in China. I don’t believe in “Hollywood blockbusters” anymore.
Film market in 2023:
Non-Hollywood films continue to perform very well in Japan, India, Thailand, France and Germany.
“Sparrow’s Door Lock”:
The box office revenue of “Sparrow’s Door Locker” exceeded 800 million yuan (15,651 million yen).
Makoto Shinkai’s work, the secret of a big hit:
Why did it become well known from the audience and the market?
The answer, he said, was “an expression that is close to emotion.”
If a film is commercially successful, it means that it has been accepted by the audience.
Makoto Shinkai’s Disaster Trilogy:
The final chapter, “Suzume no Toshimari”, contains themes of people and nature, tradition and modernity, and life and death.
The Childishness of Hollywood Disaster Movies:
Hollywood films are always centered around turn-of-the-century visual effects.
Also, there are too many stories about a lone hero saving humanity.
Excellence in Director Shinkai’s Perspective:
In Your Name, I tried to change the disaster itself.
In Weathering With You, he chose to accept disaster.
In “Suzume no Tojimari”, he confronted the trauma of the earthquake and encouraged people to get out of the rubble.
This trilogy can be said to be a work from “saving lives” to “saving hearts”.
Ghibli’s “Castle in the Sky Laputa”:
Currently, Ghibli’s “Laputa: Castle in the Sky” and “Doraemon: Nobita and the Utopia of the Sky” are attracting attention among Japanese animated films.
As the years pass, many viewers accumulate life experiences and deepen their thoughts.
“Doraemon Nobita and Utopia in the Sky”:
When I once saw a work that I loved, I realized, ‘Actually, this work was made for adults.’
More than ten years later, “what adult audiences feel when a movie is re-screened” is often different from what it was back then.
This is what makes audiences want to pay for good old movies.