COVID-19: “Kai” nail clippers are popular in India: Change to hygiene concept
COVID-19:
“Kai” nail clippers:
India where the infection of the new coronavirus spreads.
The nail clippers “KAI Tsumekiri” from the Japanese knife maker “Kai” are selling very well.
Indian food culture:
As the infection continues to spread, hygiene ideas are changing.
In India, there is still a “hand-food culture” where you can directly pick up and eat curry.
However, the culture of keeping nails clean has not taken root.
KAI Tsumekiri:
Due to the corona sickness, hygiene awareness of the hands increased, and a certain hygiene product became popular.
“KAI Tsumekiri” manufactured and sold by Kai in India
You can buy it for only 199 rupees = 280 yen.
Online sales are also strong.
Won first place in the overseas nail clipper category of “Amazon India”.
Free distribution of nail clippers:
The company wants to create a hygienic nail clipper culture in India.
In March after the spread of the infection, we started activities to distribute nail clippers free of charge.
3500 pieces were sent to public schools.
“Tsumekiri” is becoming a daily necessities in India.
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