Suntory Water Report . Water market in Japan.
Since launching on the commercial market in the early 1970s, increasing demand for clean, delicious water and interest in the beauty and health benefits of water has propelled the mineral water market to continuous growth to a point where it is now a part of peoples’ everyday lives. The Japanese market, which grew following the Great East Japan Earthquake, saw more growth in 2016 that pushed it to record levels. 2016 saw a particular increase in domestic mineral water production volume. At the same time, per capita consumption of mineral water reached record levels and was 1.5 times higher compared to 10 years earlier (2006). News Release | SUNTORY BEVERAGE & FOOD
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