PEARL TV AND SONY DEVELOP FIRST ATSC 3.0 APPLICATION ENVIRONMENT FOR NEXT-GENERATION BROADCAST TV MODEL MARKET.

By TV, Electric

PEARL TV AND SONY DEVELOP FIRST ATSC 3.0 APPLICATION ENVIRONMENT FOR NEXT-GENERATION BROADCAST TV MODEL MARKET.

LAS VEGAS, NV – January 5, 2018 — Pearl TV today announced a collaborative project with Sony Electronics to develop an essential viewer navigation ingredient for next-generation television – a new type of on-screen television program guide that will be responsive to consumer commands.

The new channel navigation tool, part of the larger interactive content environment for next-generation ATSC 3.0, is being developed for the Phoenix Model Market project that is supported by 10 Phoenix market TV stations.

Sony

https://blog.sony.com/2018/01/pearl-tv-and-sony-develop-first-atsc-3-0-application-environment-for-next-generation-broadcast-tv-model-market/

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