Matsumoto Kiyoshi: First store in Vietnam in Ho Chi Minh City: Inside Vincom Center
Ho Chi Minh
October 26, 2020
Matsumoto Kiyoshi Vietnam:
On October 18, the first store in Vietnam was opened in Ho Chi Minh City.
Opened in Vincom Center:
Opened in Vincom Center, located on Lettanton Road, District 1 of the downtown area.
The sales floor area is 274 square meters.
Matsumotokiyoshi HD is the third overseas expansion after Thailand and Taiwan, followed by Vietnam.
Chairman Le Ban May:
The products we offer are
Focusing on cosmetics and health products made in Japan
Private brand (PB) products,
A wide range of items such as daily necessities and groceries.
Popular Vietnamese bloggers:
As for the information on the opening of the store this time, Vietnamese people tend to attach importance to word-of-mouth, so according to the company’s strategy, popular Vietnamese bloggers are disseminating information on SNS.
Store development:
In the future, we would like to open 10 to 15 stores in 3 to 5 years, mainly in Ho Chi Minh City.
–JETRO
https://www.jetro.go.jp/biznews/2020/10/600a5a2832e924be.html