Burberry burned $37 million worth of goods to protect its brand

Burberry burned $37 million worth of goods to protect its brand

Burberry is burning unsold stock to stop it falling into the wrong hands.

The luxury label destroyed more than £28 million ($37 million) of goods in the last 12 months.

Burberry said it takes the issue of waste “extremely seriously”.

They said that they used specialist incinerators that harness energy from the process.

Business Insider

http://www.businessinsider.com/burberry-burned-37-million-of-goods-to-protect-its-brand-2018-7?utm_source=feedly&utm_medium=referral

Burberry burns bags, clothes and perfume worth millions – BBC News

https://www.bbc.com/news/business-44885983

Burberry burns almost €32 million of its own gear to protect against fakes | Euronews

http://www.euronews.com/2018/07/19/burberry-burns-almost-32-million-of-its-own-gear-to-protect-against-fakes