👁Can Uniqlo win with basics in an Indian market obsessed with Zara and H&M?
Japanese brand Uniqlo, Asia’s largest apparel retailer, is all set to enter India.
The Fast Retailing Co-owned brand, popular for its casual clothing in solid colours and iconic lightweight jackets, has sought the approval of India’s department of industrial policy and promotion (DIPP) to undertake single-brand retail trading in the country.
If its proposal is cleared, Uniqlo will join the ranks of fast-fashion brands such as Zara, Forever 21, and H&M to open stores in Asia’s third-largest economy, where fashion retail is a $70 billion business.
And here, its range of winter-wear, polos in solid colours, linen shirts, and other minimalistic offerings could well lure legions of young, aspiring shoppers hunting for branded clothing.
Quartz
https://qz.com/1138468/can-uniqlo-win-with-basics-in-an-indian-market-obsessed-with-zara-and-hm/