TOTO: Popularize Washlet: 5-star hotel
-To a luxury hotel in the world-
English-French 5-star hotel:
200 5-star hotels in London, England and Paris, France.
More than 40% of them have TOTO’s warm water washing toilet seat “Washlet” installed in suites and other places.
Do you know that?
TOTO Europe
Dusseldorf, Germany
One of the goals in Europe is to increase the number of washlets to more than 50% within a few years.
I think we are almost at the stage where we can achieve it.
TOTO Europe
Hiroki Harano
Among the five-star hotels in London, England and Paris, France
“Shangri-La The Shard London”,
“The Peninsula Paris”,
All rooms are equipped with washlets.
Hotel Group:
Even in luxury hotels all over Asia, which are the ground, warm water washing toilet seats have been installed in most of the rooms.
The finest hotels in London and Paris:
High-end hotels such as London and Paris are popularizing warm water washing toilet seats.
The spillover effect on the global market was great.
US-owned hotel chain:
Currently, a major US-owned hotel chain is
It is said that they are trying to increase the number of warm water washing toilet seats from luxury brand hotels.
TOTO Washlet:
It was in 1986 that we started overseas expansion.
I brought the washlet that started selling in Japan to the United States and sold it.
Established sales company TOTO KIKI USA in 1990.
The United States is a litigation society:
There is a risk of being sued by customers in the United States.
Products that use water and electricity in the same place can cause an electric shock.
Efforts in the United States have traditionally been cautious.
ANSI standard established:
It is a product that is not popular in the United States in the first place.
The standard as an industrial product has not been decided.
TOTO has set out to establish a standard for warm water washing toilet seats in the United States.
ANSI “Temporary Category”:
The American National Standards Institute (ANSI) is responsible for establishing standards for industrial products.
Warm water washing toilet seats were classified into ANSI as a “temporary category”.
We hired local human resources who are familiar with standardization and proceeded with standardization in collaboration with a standardization support company.
US “Energy Policy Law”:
In 1992, the “Energy Policy Law” was enacted in the United States.
It is a strict water-saving standard that “the amount of flushing water in the toilet must be kept below 1.6 gallons (6 liters)” within two years.
Strict water saving standards:
In the United States, the standard is currently 4.8 liters or less in California and Florida.
Introducing Aqua Electronics:
TOTO has commercialized “a toilet that can be washed with 1 US gallon = 3.8 liters in 2012 at the lowest level”.
Introduced Aqua Electronics to solve water-saving standards.
Toilet water saving is a global theme:
Saving water in the toilet has become a major theme worldwide and has spread to various countries.
In EU, Canada, Mexico and Brazil, the standard is 6 liters or less.
Chinese standard is 5 liters or less,
Singapore standard is 4 liters or less.
There is an urgent need to secure water resources, especially in countries where the population is concentrated.
Saving water in the toilet has become an urgent issue all over the world.
Nikkei Business Electronic Edition