Xiangyan’s facility where vegetable seed variety developments are carried out
Xiangyan’s pepper variety
Mitsui & Co.: China invested in Hunan Shoken seed industry: Japanese cabbage, cucumber, paprika
Mitsui:
On December 12, 2020, it announced that it will invest in the Hunan Shoken seed industry in China, which is engaged in the seed business.
The investment ratio is 30.4% and the investment amount is expected to be 1 billion to 2 billion yen.
China is an important market that accounts for over 50% of the world’s vegetable production.
Developed in Japan: vegetable seeds
The vegetable seeds developed in Japan will be sold in China.
It will also sell pepper seeds, which are handled by the Hunan Shoken seed industry in China, to Asia.
Hunan Shoken seed industry:
Under the umbrella of Ryuhei High School Group, which is the largest subsidiary in China,
It has the largest share of capsicum seeds in the country.
We sell cabbage, cucumber and paprika seeds developed in China.
Mitsui:
Acquired a vegetable seed venture in Israel in 2017.
Established Japan Vegetable Seed with the aim of expanding overseas in 2018
Nihon Keizai Shimbun
https://r.nikkei.com/article/DGXMZO60307250S0A610C2916M00
Mitsui & Co. to Invest in Chinese Vegetable Seed Company Hunan Xiangyan Seed Industry
MITSUI & CO., LTD.
signed a share purchase agreement on June 11, 2020, to acquire a 30.4% equity stake in Hunan Xiangyan Seed Industry Co., Ltd. (“Xiangyan”),
the founding body of China’s largest seed company Yuan Longping High-Tech Agriculture Co., Ltd. (“Longping High-Tech”) and core subsidiary of Longping High-Tech’s vegetable seed business.
China accounts for more than 50% of total vegetable production worldwide, making it the most important market in the industry.
Through this investment in Xiangyan,
the companies will further deepen their collaboration in research and development technology,
and will work with Japan Vegetable Seed Co., Ltd.—
a company established with Japanese seed companies that have been working to develop new vegetable varieties for many years—to carry out China-based development and sales of high quality, high value-added vegetable seeds including cabbage, cucumber and pepper.
Mitsui plans to utilize the sales platform of Japan Vegetable Seed to launch development and sales of Xiangyan’s pepper seeds in the Asian market.