China: Supreme People’s Court recognizes’Jordan’s trademark right ‘infringement: China’s Qiaotan physical education lost
China: Supreme People’s Court
Michael Jordan is a former American NBA star player.
Won a trademark litigation / final judgment that had been in dispute against a Chinese company for eight years.
“Qiaotan physical education” registered trademark in China (Jordan / Chinese characters) infringes the trademark right of Mr. Jordan. “
“The ruling of the former Directorate General of Industrial and Industrial Administration (now the State Intellectual Property Office) regarding the dispute of registered trademark No. 6020578” was canceled.
Michael Jordan:
Eight years ago, a lawsuit was filed in China seeking the cancellation of various trademarks registered by Qiaotan Sports.
“Qiaotan physical education abuses Jordan’s fame for unjust profits,” he claimed.
Qiaotan physical education: counterargument
On the other hand, Qiaotan Physical Education argued that “Qiaotan” was just a Chinese translation of the common European name “Jordan” and did not infringe on Jordan’s trademark rights.
Toyo Keizai Online
https://toyokeizai.net/articles/-/343428?display=b
Michael Jordan Wins Trademark Lawsuit Against Chinese Knockoff Brand
Michael Jordan‘s eight-year trademark battle against Chinese brand Qiaodan Sports has reportedly come to an end,
as the Supreme People’s Court in China has ruled in favor of Jordan.
According to China Daily,
the Chinese company can no longer use the Chinese translation of Jordan’s name, Qiaodan, which easily misleads consumers.
“The ruling made by the top court not only recognized Jordan’s right to protect his name across China, but also upheld the equal protection standards offered in IP disputes,”
said Kang Lixia, an IP lawyer from Beijing Conzen Law Firm.