Associated Press: Reporters’ photography equipment: Switch to all Sony products

Associated Press: Reporters’ photography equipment: Switch to all Sony products

Associated Press:

-Full adoption of “α” and “XDCAM”-

US Associated Press, The Associated Press (AP):

All of the “equipment used by reporters for shooting, true and video shooting” will be switched to Sony products.

It was announced by Sony Electronics, a US subsidiary of Sony.

CNET Japan

https://japan.cnet.com/article/35157328/

AP to Equip all Visual Journalists Globally with Sony Imaging Products

SAN DIEGO,

July 23, 2020 /PRNewswire/ —

Sony Electronics Inc. a global leader in imaging, and The Associated Press, the trusted global news organization,

announced today a new collaboration that will make Sony the exclusive imaging products and support provider for AP news photographers and video journalists around the world.Sony Corporation of America

With journalists in nearly 250 locations in 100 countries,

AP provides factual, compelling journalism in all formats, including 3,000 photos and 200 videos each day.

The news agency has a distinguished history of powerful visual journalism,

winning the 2020 Pulitzer Prize for Feature Photography — AP’s 54th Pulitzer and 32nd for photography — and garnering recognition from the Royal Television Society for excellence in video.

A wide variety of Sony’s imaging solutions products will begin delivery immediately, including

the full-frame mirrorless Alpha™ cameras,

4K XDCAM video cameras and

an assortment of Sony’s 57 E-mount lenses including G Master™ models.

https://www.sony.com/content/sony/en/en_us/SCA/company-news/press-releases/sony-electronics/2020/ap-to-equip-all-visual-journalists-globally-with-sony-imaging-products.html

Sony, full-size mirrorless “α7S III”

Super sensitive model for the first time in 5 years,

Supports 4K 120fps video

Vari angle LCD on the back (summary)

-For professional video shooting

In addition to 4K120fps, there are many video recording functions such as 16-bit RAW output via HDMI.

For still image shooting, it is possible to continuously shoot 1000 or more uncompressed RAW at 10 fps

Sony’s first HEIF format compatible

ITmedia NEWS

https://www.itmedia.co.jp/news/spv/2007/29/news043_0.html