Dentsu: 2018 Advertising costs in Japan for 7 consecutive years plus – 6.5 trillion yen (102.2% YOY）

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Dentsu: 2018 Advertising costs in Japan for 7 consecutive years plus – 6.5 trillion yen (102.2% YOY）

2018 (January – December) Japan · Advertisement costs

Dentsu announced the advertising costs in Japan .

The ratio of total advertising costs to GDP in 2018 is 1.1%

● Total advertising costs in Japan amounted to 6.53 trillion yen (102.2% YOY), a positive growth for the seventh consecutive year

● Internet advertising costs: 1.76 trillion yen (116.5% YOY), double-digit growth for the fifth consecutive year

Advertisement cost of terrestrial TV: approaches 1.75 trillion yen

● Digital advertisement costs originating from the 4 media: 58 billion yen

News Release List – Dentsu

http://www.dentsu.co.jp/news/sp/release/2019/0228-009767.html

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