Barbie doll set to turn 60
Makers Mattel still sell 58 million Barbies a year in more than 150 countries.
“In an industry where success today is three to five years, 60 years is a huge deal!” says Nathan Baynard, director of global brand marketing for Barbie.
Around the world, Barbie is as universally known as Coca-Cola or McDonald’s, Baynard said in December during a visit to Mattel’s design studio in El Segundo, a suburb of Los Angeles.
In all, more than one billion Barbie dolls have been sold since she made her debut at the American Toy Fair in New York on March 9, 1959.
Euronews、
https://www.euronews.com/2019/01/02/barbie-doll-set-to-turn-60