现代汽车从中国撤回数十名驻地官员
现代汽车集团
决定从全球最大的汽车市场中国撤出约30名常驻官员，并对在华业务进行重组。
分析人士说
汽车集团实际上已经放弃了在中国的本土化战略。
撤退的官员
是经理级韩国员工，负责在中国的生产和销售。
此举被视为朝着结束现代汽车集团所追求的本地化战略迈出的一步。
To overcome sluggish sales in China,
the group reorganized its Chinese subsidiary in 2019, allowing it to run independently in terms of organization and personnel management.
In October of the same year,
it appointed Lee Kwang-guk, who led a sales increase in Korea, to head up the Chinese subsidiary.
However, sales in China
have shown no signs of recovery over the past two years.
In 2020,
Hyundai Motor Co. and Kia Corp.
were not included in the top 15 automakers in China for the first time.
Hyundai Motor’s factory operation rate in China is only 33 percent.
The tide has not turned in 2021.
According to the China Passenger Car Association (CPCA),
Hyundai Motor
sold 31,000 cars in China in July, down 16 percent from the same period of 2020.
Kia Corp.
saw its retail sales in China fall 40 percent to 12,000 units in July.
Businesskorea
http://www.businesskorea.co.kr/news/articleView.html?idxno=75446