白馬滑雪場：粉雪很誘人！
・入境旅遊強勁的「第二個新雪谷」現已推出！
・海外滑雪者稱讚白馬村的滑雪！
我們將為您帶來長野廣播發表的文章摘要。
Sudden increase in foreign tourists:
Land prices are rising due to the opening of luxury hotels.
The mayor of Hakuba wants to make some corrections and move things forward in a positive direction.
Hakuba Village bustles with inbound tourists:
Winter season will soon be upon us in Hakuba Village, Nagano Prefecture.
This season, reservations for accommodation from foreign visitors are particularly strong.
We asked the mayor about the current situation and challenges of the ski resort Hakuba.
Hakuba in winter is popular:
Popular powder snow means hotels are almost fully booked.
1. The quality of the snow is well-liked, and it is popular mainly with Australians.
2. 1.28 million visitors this season, 1.2 times more than the previous season.
Hakuba Village Mayor Toshiro Maruyama:
How is the situation this season?
It is said that “more inbound tourists will come than last year.”
All inns and hotels are booked from before Christmas until the end of February.
Hakuba Panorama Hotel: Ms. Takae Shirakawa
In winter, almost 90%, 100% of the occupancy is with foreign guests.
1. With the weak yen as a backdrop, reservations from foreign guests are booming.
2. Most facilities are already fully booked.
Rosenheim Hakuba: Ms. Yoko Otani, proprietress
Inbound guests make reservations for next year:
Inbound guests always make reservations for next year when they leave (after checking out).
1. Many foreign guests stay for long periods of several weeks.
2. It is difficult for Japanese tourists to make reservations in Hakuba.
The problem of a lack of restaurants:
Hakuba Village has begun an initiative to resolve the issue of a “lack of restaurants.”
1. Inbound tourists also like breakfast-only plans.
2. They go out to eat dinner, but there aren’t enough places to eat.
Special bus service between Hakuba and Matsumoto:
A special bus service between the village and Matsumoto City began operating last season.
1. Visitors can spend time sightseeing and eating in Matsumoto.
2. This season will also operate daily for 20 days from January 24, 2025.
Japan’s No. 1 land price increase rate:
1. People from Japan and abroad gather at Hakuba Happo-One Ski Resort and other areas.
2. Condominium construction is progressing for the wealthy.
Singapore-owned luxury hotel brand Banyan Tree aims to open a hotel.
Hokkaido Niseko Resort: (Kutchan Town)
In the announcement of roadside land prices in July, Hakuba Village had the highest increase rate in the country, exceeding 30%.
Like Niseko, Hokkaido, development by foreign capital is progressing, and land and commodity prices are rising.
Restaurants in Hakuba Village:
Hakuba Village restaurants bustling with inbound tourists
1. The restaurant is full of inbound customers.
2. It’s not unusual for all customers to be foreigners.
We’re grateful for them because it increases our sales.
Cafe manager:
Right now, we’re seeing a good number of inbound tourists, but we can’t be all that happy.
Pizza shop owner:
For long-time residents of Hakuba Village, the ups and downs are a problem.
https://www.nbs-tv.co.jp/news/articles/?cid=21072&page=1